Meidy Marianne

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Riwayat Pekerjaan

PT DMJ - BreadLife Unit

2013 - 2014

Research & Partnership Manager

• Plan and develop CRM & loyalty system • Plan and develop consumer research - conduct continuous and efficient consumer research and give recommendation to drive marketing activities, BreadLife concept & product development • Dealing with potential merchant partners, including long term cooperation with banking (UOB, BCA, BNI, Mandiri, Danamon, Permata) and also other non banking partnership (Telkomsel, Samsung Galaxy Gift, Kakao Talk) • Assist quick win implementation to bring alive BreadLife digital media (new website, Instagram, Twitter, Facebook) • Assist the setup of BreadLife Marketing strategy, platforms, and system by leading various activities that covers: In store communication implementation, promo mechanism and implementation, customer activities, and the company launching Event at The Dharmawangsa Jakarta

Carrefour Indonesia

2008 - 2012

Marketing Customer Research

• Conducting customer research starting with research proposal, questionnaires design, briefing and fieldwork preparation with assigned agencies or internal (store) team, data collection & data processing, research reporting / presentation. • Responsible in organizing annual Carrefour customer research: fieldwork organization with assigned agency and data submission to Carrefour Group’s HO. • Facilitator of research result to Operational and Commercial Division: provide assistance and recommendations for operational action plans to improve store performances • Responsible with customer feedback data: data collection and reporting to Operational and Commercial Director • Regularly review services procedures and give feedback to Management for any suggestions from customers or provide some recommendations to improve customer services • Had training for one research project report to Carrefour France • Contributor to internal magazine (Gapura Magazine) related to Marketing activities and customer survey (“What customers say?”)

Riwayat Pendidikan

Universitas Pelita Harapan

2008 - 2010

Management - Marketing

Management - Marketing

Universitas Indonesia

1998 - 2002


Faculty of Letter, major in French