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Veronica Cristina

Digital Strategist
Indonesia
English Indonesian

About Me

Savvy player in digital strategy management with strength in social media strategy, web development, online branding, and social media ads.

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Education History

RMIT University
2001 - 2004

Information Technology

Employment History

PT. Summarecon Agung Tbk.
2012 - now

Digital Marketing Manager

* Develop and implement medium and long-term vision for digital marketing, including infrastructure development, staffing model and organization, agency partnerships, measurement and optimization. * Establish the positioning and creative direction for digital/web programs. * Oversees external agencies and service providers regarding digital marketing activities including SEO, SEM, etc. * Pursue digital channels that help achieve CPA targets, including mobile, partnerships, affiliate programs, etc. * Manage the data collection and analytics to allow for continuous improvement of online programs and optimization of the digital marketing spend. * Evolve digital programs to fully utilize latest capabilities and infrastructure, like fractional attribution, dynamic landing pages, etc. while in pursuit of optimal program performance. * Ensure strong brand alignment and consistency across all digital channels, and with any offline channels like PR. * Keeping the best user experience, traffic growth and advertising requirements in mind.

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