Veronica Cristina

Digital Strategist
English Indonesian

About Me

Savvy player in digital strategy management with strength in social media strategy, web development, online branding, and social media ads.

Employment History

PT. Summarecon Agung Tbk.

2012 - now

Digital Marketing Manager

* Develop and implement medium and long-term vision for digital marketing, including infrastructure development, staffing model and organization, agency partnerships, measurement and optimization. * Establish the positioning and creative direction for digital/web programs. * Oversees external agencies and service providers regarding digital marketing activities including SEO, SEM, etc. * Pursue digital channels that help achieve CPA targets, including mobile, partnerships, affiliate programs, etc. * Manage the data collection and analytics to allow for continuous improvement of online programs and optimization of the digital marketing spend. * Evolve digital programs to fully utilize latest capabilities and infrastructure, like fractional attribution, dynamic landing pages, etc. while in pursuit of optimal program performance. * Ensure strong brand alignment and consistency across all digital channels, and with any offline channels like PR. * Keeping the best user experience, traffic growth and advertising requirements in mind.

Education History

RMIT University

2001 - 2004

Information Technology