Putri Estiani


About Me

- Internet business
- Startups
- Blogs
- Fashion & lifestyle publications
- Public relations
- Social media marketing
- Urban music
- Creative collaboration

Employment History

PT Rakuten Belanja Online

2014 - now

Consumer PR & Marketing Communications Executive

Working closely with Marketing Manager, E-Commerce Consultant, and Creative Web Design Division, my responsibilities include: - Assist in developing progressive lead/ traffic growth through online channels (LINE OA, BBM Channel, Mailchimp, Instagram, Facebook, Twitter, PicMix) - Develop, execute, monitor & evaluate daily marketing campaigns
 - Synchronize offline marketing campaign with online campaign
 - Creating copies for email newsletter subjects and all other campaigns - Directly communicate any ongoing promotions through Press release

PT Kompas Gramedia Group of Magazine

2013 - 2014

Part-time Copywriter

Responsible on creating engaging copies for the purpose of advertising, sales, and marketing of Kompas Gramedia’s own magazines. Collaborating with Account Executive and Graphic Designer, the copies are implemented on rate cards, all in English. Other than that, I also helped creating copies in cross-promotional media, print ad, even emails and internal social media. Responsibilities: • Indonesian-English translations • Writing and editing magazine profiles and rates • Writing corporate greeting cards and invitations • Helping in promotional activities and corporate events • Developing ideas for print ad • Managing internal social media

OBB Indonesia

2011 - 2013

Content Writer & Social Media Admin

Main responsibility: providing content for the website and social media accounts, incl. writing short articles on topics assigned, giving priorities to main brands, writing articles related to events that OBB participated in, and managing its Twitter account each day, promoting brands and giving information related to fashion, beauty, and lifestyle.


2014 - now

Content Writer

Responsibilities: - Post content in the form of beauty articles in "Blog" section using Wordpress system - Plan on each of article topics every week - Write beauty articles, focusing on wedding makeup, product reviews, and beauty tips - Coordinating with the makeup artist Ivanna Ang for the topic of some articles

Education History

Universitas Indonesia

2010 - 2014

Komunikasi Media