Obed Lee

Digital Marketing Executive (SEM & SEO Specialist)
English Indonesian

About Me

Digital Marketing Enthusiast with a comprehensive understanding of planning, implementation and optimization of SEO, SEM, Analytics and Digital Marketing Strategies.


[email protected]
✆ +62-811-393-350
Skype ID: obeth.lee

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Education History

INTI School of Informatics
2010 - 2014

Computer Science (Information Technology)

• General Studies - Computer Science (Information Technology) • Concentration: Mobile Application Technology (M.A.T) • Programming Languages Learned: PHP, C++, C#, Java • Information and Communication Technologies Learned: Computer Networking, IT Security

Employment History

2015 - now

Digital Marketing (SEM & SEO Specialist)

CustomBagus is an online merchandising & printing company, part of the network's largest printing and custom product in Indonesia. Role and key activities: • Improve On-page SEO based on Search Engine and human (customers) experiences • Research & analysis (discovery - expansion) potential keywords which attract organic traffics and leads to the site • Improve the SERP of website through off-site SEO • Collaborate with Business & IT Development team to ensure the whole campaign have the proper coverage • Optimizing search campaign to increase traffic, conversions, revenue • Working knowledge of Google Analytic, conversions tracking & the interplay of PPC / SEO • Implement the successful bidding strategies and effective keyword management based on business goals and targets • Provide bid and ads management / optimization on a regular basis to achieve maximum efficiency • Write ads copy and perform copy testing – continually monitoring, revising and optimizing ads text as necessary to drive campaign performance • Build and manage relationship with bloggers, news sites, and online communities • Plan & execute social media strategy on Facebook, Twitter, Instagram, and Google+ • Work closely with marketing, content, design, UX, & customer service team to ensure consistent messaging & branding

PT Versa Technology
2014 - 2014

IT Staff

Work along with spirited Information Technology team, together we research and develop web-based application system (Airlines Ticketing System) which is designed to our valuable clients using PHP (Zend Framework) and Microsoft SQL Server 2008. Role & key activities: • Analyze client needs • Design the user interface of application system • Create and develop application system as per client requirements • Maintain the running application system • Training and giving support to client

Java Fundamentals Certificate.jpg
CCNA Routing & Switching Certificate.jpg
Consumer Banking Implementation of Bisnis Intelligent Certificate.jpg
GIS for Disaster Risk Education Certificate.jpg
Digital Studio Certificate.jpg
Adwords Search Certification.jpg
Adwords Mobile Certification.jpg
Analytics Certification.jpg
Obed - CV.pdf