nelsen
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Nelsen

Marketer, Technologist and Storyteller
Indonesia
English Indonesian

About Me

Earned a Bachelor Degree in Economics but refusing to stop learning. Excited and challenged in the upcoming forays into the technology field.

https://www.linkedin.com/in/nelsenliu

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Education History

Harvard University
2016 - now

Computer Science

Taking an introduction to computer science course from Harvard University.

Atma Jaya Catholic University of Indonesia
2011 - 2015

Marketing Management

1. Summa Cum Laude, Gold Ring and the Best GPA or Best Graduate from Management Faculty November 2015. 2. Head project for Cyber Festival and Board's Recruitment. 3. Selected to be researcher assistant for Atma Jaya Catholic University of Indonesia's management mayor. 4. Attained certificates for good achievement in academic since the first semester. 5. Active in organisations (Himpunan and Senat)

SMA Kolese Kanisius
2008 - 2011

IPS

Employment History

Fabelio
2016 - now

Online Marketing Executive and Growth Team

- Responsible in managing all Fabelio's paid channels (Google AdWords SEM, Google AdWords Display, Facebook Ads, Instagram Ads, Remarketing ads). - Responsible in deploying the email marketing via newsletter, cart abandoner email, transactional email, retargeting email and lapsed purchase email. - Responsible in executing campaign activities and marketing initiatives. - Does ad havoc analysis on customer behaviour by using the big pool of data. - Responsible in maintaining activities in Fabelio's website (landing pages, homepage banner, homepage slider, codes, products). - Manages Fabelio's social medias specially for executing campaigns, updates promotions. - Manages affiliate. - Helps SEO and content team. - Responsible for finance of marketing division. - Responsible in growing Fabelio by adding new features and conducting test about it, tracking all growth metrics and other growth hacking techniques.

PT. Global Expandia
2015 - 2015

Online Marketing and Social Media Marketing Intern

Business Development: • Formulate creative and innovative marketing strategies to expose the company’s brand, develop business opportunities, and generate revenue • Maintain and establish a good relationship with existing and potential clients • Identify lists of contacts and cold-call companies for business opportunities • Research parts that are critical to the proposal • Lead Google AdWords campaign • Take charge of every social medias of Global Expandia and Global Talentia (Facebook, Twitter and LinkedIn) • Curate relevant content to reach the company’s ideal customers. • Create, curate, and manage all published content (images and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Develop and expand community and/or blogger outreach efforts. Reporting to : President Director of Global Expandia

PT. Hebronstar Indonesia
2015 - 2015

Freelance Telemarketer

PT. Hebronstar Indonesia is a strategic business consultant from Korea. I was tasked to help the team to run an event (MICE) on October 13th, 2015. My job descriptions are: - Invites Indonesian companies to attend the business meeting event in order to meet with Korean companies. - Makes sure the event runs properly. - Helps arranging the data.

PT. Merry Riana Indonesia
2015 - 2016

Merry Riana Campus Ambassador Batch III (2015)

- Being mentored by Miss Merry Riana and Mr. Alva Tjenderasa for a full year - Being tasked to complete all the projects assigned to all the ambassadors - Searchs, deals, and maintains relationship with sponsors - Runs a very successful seminar (Inspire Indonesia Conference)

Resume Nelsen.pdf
Doing Business in Indonesia - Cultural View.pdf