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Laurensia Octavia

Social Media & Content Writer
Indonesia
English Indonesian
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About Me

A social media and content writer professional with 3 years of progressive experience across multiple digital channels and varied industry. Combining skills and vision to achieve the goals.

Creating a social media campaign

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Education History

London School of Public Relations
2009 - 2013

Marketing Communications

I joined LSPR TV on 2009 - 2011. LSPR TV means some club or organization in London School that focus on the broadcasting. I joined program called Campus Corner. Campus corner is a talk-show program about campus topic and we have to build the topic every week (topic will be aired, guests will be invited).

Employment History

PT. Trisula International, Tbk
2016 - now

Social Media Specialist

1. Create weekly content plan for each brands also for promotion 2. Monitor each brand's social media and maintain in daily basis 3. Analyze social media performance and online store website through Analytics 4. Managing customers database for email blast purpose 5. Attend offline event that related to each brands 6. Create a visual content through photoshoot together with the graphic design 7. Manage the marketing offline promotion with others division and mall (purchasing, merchandise planner, etc.)

Ydigital Asia
2015 - 2016

Social Media Specialist

1. Build community management with audience through social media platform 2. Create social media strategy and activation 3. Monitoring client’s social media in daily basis and special campaign 4. Create monthly report with insight through Analytics data 5. Analyze client’s social media in terms of engagement and community management 6. Create social media analysis and audience insight for proposal purpose 7. Find the right Key Opinion Leader for digital campaign Clients: • Barbie Indonesia • Thomas & Friends Indonesia • Prelo • Sriboga Flour Mill • Mattel Lebaran • Travel Recommends (KL based)

Biind Media
2014 - 2015

Social Media Strategist & Copywriter

1. Handling client's social media account 2. Create and publish daily content for client's social media account 3. Responses to questions and comments over social media platforms 4. Provide social media reports weekly & monthly 5. Create ideas & campaign activation for social media 6. Develop copies for newsletter, Facebook Ads and Google Ads 7. Design for social media visual matters Clients: • NYX Makeup • FreshKon Indonesia • Bank Artha Graha (Sahabat Prega) • Lippo Insurance • Toyota Astra Motor

Laurensia Novi Oktaviani_V2.pdf
Laurensia Octavia data entri.pdf