kayra
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Annisa Belinda Kayra

Market Reasearcher
Indonesia
English Indonesian

About Me

Experienced in multinational market research agency and local public relations agency with overseas client. Interested in marketing, finance and popular culture.

Can be serious and creative at the same time.

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Education History

School of Business and Management - Institut Teknologi Bandung
2012 - 2013

Entrepreneurship

Extension degree from diploma to get bachelor's degree

Universitas Indonesia
2009 - 2012

Public Relations

Diploma 3 in Public Relations

Employment History

The Nielsen Company Indonesia
2014 - 2015

Qualitative Research Executive

Responsibilities: Conduct qualitative market research based on clients’ needs Experience gained: - Project management in qualitative market research from preparation until report delivery stage - Professional knowledge and experience in qualitative market research such as consumer behavior, usage and attitude, concept test, product test, shopper studies, etc - Research design development (methodology, respondents composition, objectives, investment, timing and deliverables) - Generate recruitment screener, discussion guide, research report and recommendation - Sharpen analytical thinking, moderating and probing skills - Communication skills with different level of people - from higher to lower social economic status - Exposures from overseas and local clients, especially FMCG companies Award: 2014 Third Quarter Practices Impact Award (an award from regional Nielsen for our exceptional and innovative solution to the client. In this opportunity, the client was leading FMCG company in Indonesia)

PT. Klik Today Indonesia (kliktoday.com)
2013 - 2014

Account Executive

Responsibilities: - Define right products at the right time with the right price to be shown on website - Generate new merchants to sell their products on the website - Nurture relationship with existing merchants Experience gained: - Trends and product research to be delivered to the customers based on their wants and needs - Negotiation skills to get best deals from merchants - Skills in nurture relationship with merchants - Working in challenging demand of start-up company

Bening Communication
2012 - 2012

Public Relations Internship

Responsibilities: Assist senior consultants in doing their job Experience gained: - Build and maintain relationship with media, journalists, clients and clients' stakeholder - Generate summary and reports to the clients - Experience in event management such as product launch, press conference, media gathering, customer and client appreciation event, etc - Project exposures from various industries, especially IT-based company - Working in public relations agency

Fortune PR
2011 - 2011

Client Service Internship

Responsibilities: Assist senior consultants in doing their job Experience gained: - Build and maintain relationship with media, journalists, clients and clients' stakeholder - Generate summary and reports to the clients - Experience in event management such as product launch, press conference, media gathering, customer and client appreciation event, etc - Project exposures from various industries, especially lifestyle brand

CV Annisa Belinda Kayra - October 2015.pdf