Ina Tsara Ayuninggati

Brand Management, Sales & Marketing, Supporting (Data Entry)
English Indonesian

About Me

I run my own business in fashion industry (shoes) but still able to work as a freelancer. Not only to add some skills, knowledge and network, but also to contribute in other's business with my experiences.
I am self motivated, independent to work individually and very cooperative to work in a team

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Education History

Universitas Gadjah Mada
2014 - now

Magister Manajemen

Universitas Katolik Parahyangan
2006 - 2010

Business Administration

Employment History

INAddiction Shoes (#banggapakaibatik #soulofethnic)
2015 - now

Founder & CEO

 Study fashion trends and anticipate designs that will appeal to consumers  Decide on a theme for a collection  Build a network with suppliers, customers, retailers and all key partners  Design, select fabrics, embellishments, colours, or style  Work with team members to create a prototype design  Market designs to clothing retailers or directly to consumers  Oversee the final production of the designs  Create and execute marketing program  Closely monitor cash flow & stocks

PT Gagan Indonesia
2014 - 2015

Brand Coordinator Evita Peroni (high end hair accessories) & Vince Camuto (high end shoes), Brand Management / Sales Division.

 Supervise 8(eight) fashion advisor and 1(one) supervisor area in order to ensure effective retail management processes.  Closely monitor in retail management processes: achievement sales target, stock availability, stock lost, visual merchandising, staff appraisal & commission, staff interview  Create and execute sales strategies for brands as needed and promote company brand  Engage with customers to understand their needs and also with retailers (department stores) to achieve maximum sales profitability and growth  Analyse daily, weekly, and monthly report from stores  Provide and analyse Principal Report to regional  OTB (open-to-buy) Forecast for Evita Peroni (high end hair accessories) and make pricing for all merchandises  Product development through buying system: investigates, selects, and drives the development of products for an organization  Create and execute marketing monthly program and End Of Season Sale program  Manage opening store(s) and bazaar(s), shipment and merchandise distribution  Conduct training for all staff(s)

PT Fonterra Brands Indonesia
2011 - 2013

Customer services, Supply Chain & Logistics Department, Operations Division.

 Supervise 4 (four) 3PL Customer Service Representative Team in order to ensure effective Customer Service processes.  Provide and analyse KPI (Case Fill Rate – service level review, Sales Plain Attainment – sales review, and Demand Forecast Analyze – demand review) every week/month.  Closely monitor in Customer Service and Distribution / Total Order Management: Order Generation, Order Acquisition, Order Processing, Shipment and Delivery Execution, Billing.  Monitor Order Booking from distributors, ensure the order date is as same as the Fixed Day Ordering, and monitor Purchase Order from Direct Key Account. Ensure the orders both from MT and GT have delivered. Coordinate with supply planning team regarding the availability stock, monitor the shipment, release stock, so that the customer service team could serves customer’s demand.  Create a new customer in the system to support the distribution, coordinate with related function regarding the TOP and structure discount for every customer.  Monitor, analyze and coordinate with Supply Planning and Demand Planning regarding product availability, product allocation, and customer prioritization to achieve optimum service level.  Monitor and follow up Log and channelling complaint/feedback received from customer to respective parties.  Support projects related to Operations and monitor its implementation will be done as per agreed timeline  Monitor Out Of Stock (OOS) Improvement and Return Process and also POSM stocks.

CV Ina Tsara - 20160120.doc