heisa
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Heisa Adelia

Social Media Marketing
Indonesia
English Indonesian

About Me

Saya memiliki backgroud sebagai social media marketing dan digital analyst. Saya dapat melakukan posting dibeberapa kanal media social, membuat campaign dalam bentuk quiz dan contest serta memonitor percakapan netizen, mencari insight dan membuat report analisis.

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Education History

Universitas Padjadjaran
2007 - 2011

Komunikasi

SARJANA ILMU KOMUNIKASI

Universitas Padjadjaran
2012 - 2015

Komunikasi Bisnis

MASTER KOMUNIKASI BISNIS (S2)

Employment History

Bank International Indonesia
2011 - 2012

Marketing Funding

Provide direct marketing and sales support to field/distribution sales organization. Manage, help generate and qualify as well as process sales leads. Also responsible for maintaining customer, prospects and competitor databases and assessing, devising, and implementing marketing promotions. Generate new business through outbound calls and follow up on incoming sales leads.

PT. 88DB Indonesia
2012 - 2012

Account Executive

Provide direct marketing and sales support to field/distribution sales organization. Manage, help generate and qualify as well as process sales leads. Also responsible for maintaining customer, prospects and competitor databases and assessing, devising, and implementing marketing promotions. Generate new business through outbound calls and follow up on incoming sales leads. Maintain revenue goals by quarter and year to date. Handles all sales inquiries [telephone and mail].

PT. MediaWave Interactive
2014 - 2016

Digital Analyst

Consolidate weekly and monthly report in the region and market update, competitor’s activity. Monitoring conversation netzen in social media channels: Twitter, Facebook, Instagram, YouTube, Blog, News and Forum. Count the number of coversation buzz in the media channels. Finding issue and divide into 3 sentmen (positf, negatif and neutral). Analyzing based on brand performance (product, price, promotion and complementary materials). Collect and interpret data on the various market conditions that determine sales and consumer behavior. Looking for insight what is interesting in this period. Design generation and standardization of business tracking tools. Also prepares marketing strategies, SWOT and programs product. Evaluates product performance to help develop and update company goals and objectives. Help to meet business goals and maintain high research quality. Build and implement strategic marketing plan. Analyze customer satisfaction data to monitor customer needs and improve the customer experience. Weekly and monthly reporting including campaign measurement and event analysis.

PT Kalpataru Nusantara
2015 - 2016

Social Media Marketing & Communication

Responsibility for posting communication as well as responding to question from the socmed channel. Plan implement and manage digital marketing strategy. Create highly engaging campaigns such as quiz, contests and online events. Publish daily posts on social media channels and frequentlt monitor conversations, monitor, track and provide report for marketing program. Identity trend and insigh to optimize marketing budget and performance.

PT Paramount Enterprise International
2016 - now

Brand Strategist

Responsibility for website www.Superpro.id as property online. • Designing user interface (UI) and user experience (UX) for web platform and mobile apps. For developing highly usable web based user interfaces that deliver a great user experience. • Creating wireframe and mockup. • UAT design and UAT Phase testing website responsibility and record the results or log bugs etc. • (Design Web, Process Flows, Wireframe Design ETC) Working with brand planning and analytics to identify the most important audiences. Designing research and brand development methodologies. Conduct quantitative and qualitative research to determine effectiveness of campaigns. Identifying and understanding the wants, needs and motivations of key audiences for the brand. Identifying the most important benefits and messages for key audiences of the brand. Developing strategic plans and recommendations for the brand. Generating business and brand-building strategies and ideas. Also capture insight from market trend. Collaborate with media and vendor partners to achieve goals.

Curriculum Vitae (CV) - Heisa Adelia.doc