Deddie Sionader

Market Intelligence and Data Specialist
English Indonesian

About Me

High Energy, undertakes complex assignments, meet tight deadlines and deliver superior performance. Possesses strong analytical background and practical knowledge. Applies strong business planning, Operations and analytical skills. Operates with a strong sense urgency and thrives in pressure

Employment History


2014 - now

Market Intelligence, Strategy & Operation Senior Specialist

• Responsible for AP HQ reporting on Weekly Business Measurement System and Monthly Business Review. • Responsible for tracking ad hoc company related strategy. • Provide Weekly Business Management System dashboard to monitor and track overall Lenovo Business performance. • Provide Monthly Market Intelligence report such as key trends, market sizing and forecasting for business leaders


2012 - 2014

Market Analyst

Analysis and Research: • Tracking, analyzing, forecasting and market sizing of the domain market on a monthly and quarterly basis • Data analysis including collection, entry, processing and maintenance of databases for regional research programs • Forecast 5 year of PC Market development and Monitor Market. • Creating and maintaining research databases • Coordination & collaboration with domain specialists within IDC on constructing reports and research at the sub-regional and regional levels • Questionnaire design and execution • Presentation of findings to IDC clients & answer client inquiries. • Produce press releases, media queries and appearances Consulting Projects: • Contributing to local, sub-regional and regional projects. • Keeping current with industry trends and new research, locally and globally. • Leading several local projects, currently has lead 2 projects in 2013. Business Development: • Support of IDC Asia Pacific business development efforts locally and in the region. • Present to customers as well as in industry conferences/events. • Support during Sales Presentations.

Education History

Monash University

2007 - 2012

Bachelor of Business and Commerce (Econometrics and Business Statistics)