Brand Specialist, PR&Marketing Communications

(Brand Specialist) 1. Creating Tokopedia’s first ever brand book with creative team 2. The brand team to create the very first brand campaign: Ciptakan Peluangmu and other existing campaigns 3. Part of the team who makes “Sudah Cek Tokopedia Belum” as an integrated tactical campaign 4. Handling TVC production, creating both concept and script for radio ads loose spot, adlibs, as well as TV program sponsorships (built-ins, running text, squeeze frame, etc.) 5. The first ever seller story video team to create both concept and script, which brought a huge impact to Tokopedia’s sellers 6. Supervising all communications material from visual and copywriting wise 7. Making sure that all communications material are done according to the brand guideline 8. Handling video campaigns productions with agency and creative team 9. Developing communications strategy for each projects 10. Building relations with Tokopedia’s sellers to gain insights (PR&Marketing Communications) 1. Writing press releases 2. Developing media database and media relations strategies 3. Making the first guidelines and conducting media monitoring 4. Assisting C-levels in interviews and media visit 5. Supervising all communications material from visual and copywriting wise 6. Making scripts for TV program sponsorship (built-ins) 7. Handling press conferences in several cities (road show) 8. Developing communications strategy for each projects

Brand Manager

1. Building the brand strategy from scratch 2. Working together with the appointed agency to start the re-branding project - the whole look and feel 3. Working together with the appointed agency to create TVC 4. Handling video campaigns productions with agency and creative team 5. Developing communications strategy for each projects 6. Handling ATL media plan 7. Working closely with creative team to create wire-frame for website's landing pages and other communications material needed

Marketing Communications Manager

Internal & External Communications Strategy for Indonesia