cindyfbonita
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Cindy Febiani Bonita Sutardi

Marketing Specialist
Indonesia
English Indonesian

About Me

Name : Cindy Febiani Bonita
Barchelor of Industrial psychology

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Education History

Atma Jaya Chatolic University
2009 - 2013

Psychology

Bachelor of Psychology (Industrial and Organizational Psychology) Graduation: December 2013 | GPA: 3.21/4.00

Employment History

Mirum Agency (used to be XM Gravity)
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Account Executive

• Been responsible to monitor and jump into the process of building the brand campaign. • Played role between the client’s side and the team (internal)’s side. Managed the team to work for the campaign, and helped updating the progress of campaign to client. • Communicate the client’s concept for the brand to the team (internal), gave the brief to the team. • Helped managing the team for production process, preparing and do the quality assurance for the materials of brand digital assets/advertisement i.e. Media Banner, GDN, SEM-SEO, Page like/post ads, Twitter card, Daily post and wording on fanpage, video productions, youtube/twitter/fanpage management, and website. • Jumped into the creative and strategy ideation process for digital assets/campaign. • Delivered the campaign based on digital marketing strategy, and make sure that it is alligned with the Brand image and personality. • Made sure that the digital campaign and content is aligned with ATL/BTL campaign. • Made sure that the pillars of campaign is delivered as scheduled. • Provided the estimation cost of campaign and managed the campaign to be inline with the budget. Working for : PT. Johnson and Johnson's Indonesia, 1. Johnson's Baby 2. Clean and Clear 3. LISTERINE PT. Asiasejahtera Perdana Pharmaceutical Kratingdaeng Indonesia, 1. Kratingdaeng

XM Gravity
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Account Executive

• Been responsible to monitor and jump into the process of building the brand campaign. • Played role between the client’s side and the team (internal)’s side. Managed the team to work for the campaign, and helped updating the progress of campaign to client. • Communicate the client’s concept for the brand to the team (internal), gave the brief to the team. • Helped managing the team for production process, preparing and do the quality assurance for the materials of brand digital assets/advertisement i.e. Media Banner, GDN, SEM-SEO, Page like/post ads, Twitter card, Daily post and wording on fanpage, video productions, youtube/twitter/fanpage management, and website. • Jumped into the creative and strategy ideation process for digital assets/campaign. • Delivered the campaign based on digital marketing strategy, and make sure that it is alligned with the Brand image and personality. • Made sure that the digital campaign and content is aligned with ATL/BTL campaign. • Made sure that the pillars of campaign is delivered as scheduled. • Provided the estimation cost of campaign and managed the campaign to be inline with the budget. Working for : PT. Johnson and Johnson's Indonesia, 1. Johnson's Baby 2. Clean and Clear 3. LISTERINE PT. Asiasejahtera Perdana Pharmaceutical Kratingdaeng Indonesia, 1. Kratingdaeng

ASI Asia Pacific
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Junior Market Researcher (Freelancer)

• Been responsible to bold the important points of the research data from FGD • Gave conclusion/analysis which alligned with the research objectives. • Discussed the analysis and conclusion with the senior researcher to help summarizing research's recommendation to develop the brand. Working on some research for : 1. Insto Eye Drop 2. Blitsmegaplex Theatre

ASI Asia Pacific
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Integrator Team in Assesment (Freelancer)

• Provided rating assessments on each candidates' key behaviors, strictly complying 12 main competencies requried by Garuda Indonesia Airlines. • Provided rating on each candidate based on psychological test and evidence given by interviewers and observers during selection process • Provided overview of each candidates, contained a review about candidates’ competencies and performances based on rating summaries, and gave suggestions on hiring decision in allignment with Garuda Indonesia Airlines’ requirements Working for : 1. Garuda Indonesia Airlines’

ASCO Daihatsu
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Human Resource Division Staff (Internship)

• Conducted Interviews for the applicants • Provided rating and analysis/report for each interviewee to asses and recommend the potential applicants who met the job qualifications • Follow up the applicants before and after the interview • Handled the administration, keep the confidential documents of employees

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