Arie Mohammad R

Digital Marketing & Social Media Strategist
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Employment History

Kawan Lama Retail

2015 - now

Head of Digital & Content

Group of Companies: • Ace Hardware Indonesia: • Informa Furnishings: • Bike Colony: • Chatime: • Toys Kingdom: • Office 1 Superstore: Duties include: • Review, develop and implement digital marketing communications strategies across the organization. • Manage all web content and projects related to the website. • Write, edit and proofread new content. • Ensure that all documents meet established content standards. • Collaborate with internal teams to create landing pages and optimize user experience. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Parkson Retail Asia

2014 - 2015

Digital Marketing Specialist

Group of Companies: • Parkson Indonesia • Centro Dept Store • Kem Chicks Pacific Place Duties include: • Devise strategies to drive online traffic to the company website. • Develop and managing digital marketing campaigns. • Oversee the social media strategy for the company. • Manage the redesign of the company website. • Responsible for planning and budgetary control of all digital marketing. • Evaluate customer research, market conditions and competitor data. • Improve the usability, design, content, engagement and conversation of digital assets.

Smailing Tour

2014 - 2014

Assistant Marketing & Communications Manager

Group of Companies: • Smailing Tour: • Smailing American Express (American Express Travel) • Garuda Indonesia Holidays: • Just The Two of Us (Specialized in Creating Romance Experiences) • Surprise Wholesaler (Tour Wholesaler) • MCI Indonesia (International Event Management Company): • Bobobobo (Indonesia’s New Luxury E-Shopping & Travel Site): Duties include: • Assist in developing and guiding Smailing Tour Group’s brand, driving awareness, increasing client acquisition and improving retention through a variety of channels including above the line activities as well as PR activities. • Assist the management in business development, new products and service development, customer relationship management, partnership, advertising and promotion, special event, media relations, internal relations and social media marketing.

Kuningan City

2010 - 2014

Promotion & Social Media Specialist

Duties include: • Handle and prepare Above The Line and Below The Line (Special Event, Exhibition, Customer Gathering) activities. • Assist Promotion Manager to arrange budget management, to deliver all marketing activities within the agreed budget. • Organize press conference/gathering. • Manage all social media traffic and communication (Facebook, Twitter, Instagram, Pinterest, Flickr, Tumblr, Youtube). • Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate. The Projects: • The AXA Tower (Premium Office Tower) • Denpasar Residence Apartment (Luxury Apartment) • Kuningan City Mall (Shopping Center)

Education History

Universitas Pakuan

2003 - 2007

Marketing Management