Platinum Hotel Management
2014 - now
Digital Marketing Manager
-Overseeing digital strategy for the company ensuring it alligns with the company's brand.
-Engaging with customers through the use of social media. Keeping up to date with advances in social media technology and the latest digital platforms.
-Maximing followers social media such as Facebook, Twitter, Google+, and pinterest.
-Monitoring customers comments both positive and negative. Building reporting frameworks to evaluate ROI on the various platforms
-Continuous research into new relevant channels and their impact.
-Working with marketing team to look at ways digital platforms can work within wider campaigns.
-Devising strategies to drive online traffic to the website. Tracking conversion rates and making improvements to the website
-Developing and managing Digital and Social Media Campaigns. Utilising a range of techniques including Paid Search, SEO, and PPC.
-Analysing Digital insights to guide future campaigns. Developing a content calendar accross all platforms ensuring a constant supply of relevant content.
-Searching Social Media for off-diary stories and content. Improving the usability, design, content and conversion of the website and ensuring all the media mobile optimized. Planning and managing budgetary of all digital marketing. Evaluating customer research, market conditions and competitor data.
-Review new technologies and keep the company at the forefront of developments in digital marketing.