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Increase the Probability of Selling to Clients with the Following 6 Types of Enticing Product Photos
Many of the online business people are not aware that a product photo can increase their sales indirectly and be able to elevate prospective buyers’ trust to a higher level.
Unfortunately, this fact is often ruled out by many online businesses, especially those who are just starting out or who are acting as resellers. Most of them only take photos from search engines.
Do not underestimate the positive effect of photos of products you sell. Let's find out what kind of photos can increase the probability of selling to clients.
1. Original Photos
7 out of 10 people will be more confident with an online business that displays original photos of their products.
What is meant by original?
Original photo is photo that is taken directly. Not the result of a search engine. Not photos taken from other websites, besides it is not good, it is also plagiarism. Which will also have a bad impact on your online business.
If your photos look less attractive, use a professional editor to help you enhance the touch of your product photos.
2. Clear Details
If you sell clothes, of course many will ask what material is used for the clothes. No matter how smart you explain to prospective buyers, they will not fully understand unless helped with detailed photos of the material.
Now that's the function of a detailed photo of a product. Use a close lens to capture better material details.
3. Capture Every Angle
Each item, each product must have dimensions and shapes that vary from one to the other. For example, you have an online shop that sells shoes or bags.
You must capture product images from various sides to be displayed on the website. Especially if you don't have an offline store, your prospective buyers cannot see the goods directly. Cannot touch material directly, so photos from various sides represent the views of your prospective buyers.
4. Use Good Lighting
Do not take photos in dark conditions or if you have outdoor products, do not take their pictures under a shadowy tree.
Try to do a photo shoot in the studio, but if you don't have resources to take a photo shoot in the studio, you can still take it outdoors. If the results are not good, you can use professional photo editing services to improve the results.
Because each photo must go through editing process to perfect it, the process is what we usually call photo editing. True photo editing will not change the contents of the photo much, it will only enhance the appearance.
5. Capture Product while being used
Well, maybe this point cannot be applied to all types of products, only applicable on certain types of products.
The most photo shoots of this type are those of clothing products. Why? Because once again, photos can represent the views of your prospective buyers. So that they have clearer perspective about what you have to offer.
If you don't have a model to use your product. You can use professional photo editing services to help you display the product as if it were used by a model.
6. Make It Look Delicious
This type of photo can only be applied to food or snacks. Because if you do photo shooting without appropriate technique, then your photos will not be good, and will not attract your visitors.
Photos that can arouse appetite are quite difficult, you have to really think about the composition between the plates, portions, and the food’s appearance on the plate.
If you can't do it right, it's better to use the services of a professional photographer who can help you create a tempting food photo.
After we discuss 6 important points about what types of photos that can increase buying interest of visitors, now we will discuss, what if the photos does not match your expectation.
Do not be afraid, no need to immediately throw away the photos. Because you can do photo editing process. This process will enhance the quality of your photos.
One of the most famous photo editing applications is Photoshop, or lightroom application.
But surely you need to learn to be able to use Photoshop proficiently. If you can't, it's better to use professional photo editing services that have more than 5 years experience in their field.
A professional editor can also help you remove the unwanted background of your photos.
Those are various types of photo that can increase the probability of selling to your website visitors. Never underestimate the effect of a product photo. Because a good product must be supported with a good appearance too.