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What is Copywriting and Why is it Important in a Business?
If you are a businessperson or online marketer, you may have heard about copywriting.
Even though currently copywriting is very popular, most people still do not know what copywriting is. If you are one of them, this article will help you to find out all about copywriting.
What is copywriting?
Copywriting is the skill and field of work, where someone called a copywriter must write sales promotion content and other marketing material to sell a product, services, fundraising campaign, and much more.
It is the art of writing a persuasive message that affects people to act, such as buying something, inquiry services, downloading free eBooks, donating for reasons, and so on.
When referring to business marketing and promotion activities, copywriting is the most important skill you have to learn and master, whether you do it yourself or outsource it to professional copywriting services.
What is the copywriting function?
Copywriting designed to generate and increase people’s interest in a product or idea, using persuasive language. The purpose is to persuade viewers, listeners, or readers to act, whether buying a product or adopting a different perspective.
More about the copywriting function can be seen based on each type as follows:
1. Sales copywriting
This type of copywriting is writing which will persuade the audience to buy a product or be a customer of a service. The writer has to be more creative in influencing a reader to act. Usually, copywriter for these types is those with a background in marketing and sales.
2. Search Engine Optimization (SEO) copywriting
SEO copywriting focuses on the visibility of the copy. It doesn’t matter if it’s written for an informative or promotional purpose, being at the top of search engine results is the most important thing.
What does copywriter do for SEO copywriting? SEO copywriters do not only focus on writing articles. They need to include some exact keyword in the article; the SEO technique called “keyword density.”
3. Technical copywriting
It is the copywriting used in technical and occupational fields; engineering, computer software and hardware, chemistry, aeronautics, finance, robotics, medical, electronics, consumer, and biotechnology. Usually, the copywriter has deep knowledge about these specific fields.
4. Creative copywriting
This type of copywriting involves thinking about headlines and other conceptualization tasks. Creative copywriting is somehow related to sales copywriting because it contains persuasive messages to make the audience interested in certain products or services.
5. Content copywriting
Content copywriting is focuses on providing information and update to the customers of a website. It usually creates step-by-step guides, how-to-do articles and much more. The content must be interesting because sometimes it uses as a newsletter for different customers.
How is the characteristic of good copywriting?
Good copywriting is the copy that can work well in encouraging the audience’s response and improving the action you want. That is still not enough. Good copywriting must also have the following five characteristics:
1. Intended for special audiences
For example, if you are promoting a product that provides various models of baby’s clothes, then the copywriting must be able to speak with parents who need your product. In a “one-on-one” conversation, you need to explain how your product can solve the needs of parents in finding baby’s clothes with high quality.
One of the best ways to improve your marketing material is to stop trying to sound “very professional” and write your copy from a third person perspective.
2. Offers unique promises or benefits to audiences
Every buyer has thousands of product choice to consider, so your copywriting should be able to differentiate your product with similar products out there. What makes your product is the best choice for them? Is it because your product is the cheapest, unique, has various models, made from the softest fabric, safe, or other reason? Tell your audiences about it.
3. Offering strong evidence that your product is the best
To ensure audience do not hesitate or worry that your product cannot fulfill the promises, you should provide several proofs such as a customer testimonial, testing results compared to other similar products, video marketing about its use, and others.
4. Persuade audiences to an interesting or profitable “call to action”
If you want to “lead” audiences to buy your products, your copywriting must involve an interesting call to action, such as click on a discount banner with a special offer to make the audience act right away. For example, by using the words “Save $10 if you order today.”
Good copywriting must tell the audience what they need to do next and why they should do it right away.
5. Tested copywriting
Ideally, good copywriting is a tested copywriting. How can you find out whether or not the copywriting is successful if you do not track everything you do? You can get a good copywriting with test the results obtained continuously.
Tips to choose copywriting services
You can choose many copywriting services, including us. However, you must be careful. Do not depend entirely on prices when you make a decision. Your content is too precious to give to an inexperienced copywriter.
Pay attention to the following tips before you choose a copywriting service:
1. Check the copywriter’s qualifications and experience
Qualifications and experience are two important things to check when you choose copywriting services. Ask the copywriter you want to recruit about how long they worked in the industry. You need to look for an experienced copywriter in developing various types of communication and writing for different audiences in various site.
At Sribulancer, you can check the experience and qualifications of each freelance copywriter through their profiles. Make sure you check out the portfolio of freelancer you want to recruit. You can also see reviews and stars given by their previous clients.
2. Having the ability to understand your goals and your target audience
Understanding the purpose of your content and your target audience is an important key should mastered by a professional copywriter. A copywriter must be able to know and understand your goals and your target audience to produce suitable copywriting.
Several copywriting services from our copywriter team include:
Copywriting for website
Copywriting for blog
Copywriting for social media
In this stage, you need to do some little research before recruiting our team. Because we know, each media requires different knowledge and qualification of a copywriter.
3. Availability to revise the result
Getting good copywriting in the first result is difficult. Do not forget to ensure that the copywriter you want to recruit is willing to provide at least a one-time revision service.
4. Providing fixed and maximum work result
As mentioned above, getting perfect copywriting can be very difficult because it involves a lot of the work process. However, skilled copywriting services can estimate how much time must be involved in the process. They need to be able to provide the fix and maximum results of their work.
5. Make an agreement
After applying all the tips above, you have to make a deal with a copywriter you want to recruit. The agreement is about the deadline for sending their first draft of copywriting, revision, and so on.
You need to discuss the deadline before recruiting copywriter. It helps you find out whether copywriter is flexible or not with the deadline schedule.
Time is money, so getting the copywriting result with clear deadlines is very important for you and your business. No more wasted time; no more your business loses buyers and income.